MISSION
Jungle is on a path of the democratizing specialty coffee. To make specialty coffee known, of course, but more precisely to explain why we do things the way we do. Why coffees change so often throughout the year, why they're named after producers, why they're acidic or, on the contrary, why they're not. These are questions that most people don't even know they have, and yet, when we take the time to discuss it, we see the stars in their eyes, we see the connections being made, the neurons working. That's the power of knowledge, it's engaging with the public rather than looking down on them.
VISION
Jungle at its simplest is a transmission belt. Nothing more. Our REAL job is to be transparent, to take a back seat, to make room for the coffee, its producers and its stories. A simple job that many of us fail to do. Our ideal is for our customers not only to choose Jungle coffee, but above all to choose the coffee of Wilton or Karol or Antonio. Our coffees are theirs. Our history is intimately linked to theirs, and so is our future.
